© 2010 MAGNETIC RESONANCE UPDATE® ALL RIGHTS RESERVED
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Physician Referral
Growth Program
MRUpdate provides your referring doctors on-going clinical education about cost
effective imaging solutions that support MRI. Easily, ethically, effectively.
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MRI Marketing through education.
Your imaging business requires advertising and marketing methods that go above
and beyond those used by other models. Using an education vehicle with which to
market your services is your best chance to reach the physician, whether by
mail or in person.
DISTRIBUTION
Monthly or bi-monthly. You can order MRUpdate delivered in bulk to your center to distribute as you see fit. Hand deliver to
your regular clients; mail to intermittent referrers. Alternatively we can
direct mail to your physician list for you, for a complete hands-off approach.
TARGET FOCUS
As a method of connecting with your referring physicians MRUpdate is unsurpassed. Versatile content applicable to multiple specialties gives your
center or radiology department the ability to focus on your target with acute precision, yielding maximum benefit.
ANNOUNCEMENTS
MRUpdate furnishes your center with the proper vehicle to feature your new service
announcements. With plenty of space for photographs show casing your new
equipment or facility, your referring professionals can easily discern your
center’s superiority over your competition.
TRACKABLE ROI
MRUpdate as part of your marketing arsenal provides one of the simplest marketing methods
available to indicate return on investment. A tear-off coupon offer as part of
your custom banner imprint can increase trackability even further. Maybe a VIP
Pass? Free taxi service? Logo t-shirt?
Just one referral
Pays for the Program
MRUpdate® is designed to gain access to the referring physician using education as a
marketing strategy. Each month you send a different topic (that you choose)
detailing MRI’s practical applications for a singular disease process or condition.
MRUpdate gives your sales team serious, pertinent talking points when visiting your
referring professionals. Either to illustrate some of your center’s capabilities, or to consult with the doctor on issues such as therapy tracking
and patient assessments.
From Sports Medicine to Brain Tumors to Renal MRA, every issue is written by
radiologists for a clinical practitioner audience. To engage and educate... and
to elicit referrals.
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MRUpdate® builds strong relationships that build referrals... through the empowerment of
education.
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Physician authored, peer reviewed articles custom imprinted with your company
logo, photograph(s) and message.
Choice of monthly or bi-monthly frequency.
Repetitive advertising program blends variable content with consistent carrier
platform to build recognition and confidence.
Exclusive program - your physician mailing list cannot be used by any other
clients.
Easily trackable for determining return on investment.
Complete turnkey, hands-off program. No proofing or editing necessary after
initial set-up of custom banner artwork.
