If you would like to increase your revenue by 10% to 50% in the next 12 months,
take a moment to ask yourself these simple yet often overlooked questions.
Whether you are too busy to develop a marketing strategy or just feel that
marketing is distasteful, you could be missing out on cost-effective
opportunities to grow, protect or diversify your business.
This is an informal quiz, so there is no score, but when you are done, take a
few minutes to evaluate your answers.
1. Which of the following describes your situation?
__I would like to grow my center with more patients
__I would like to grow my center with more of a specific type of patient
__I need to counter the effects of competition
__I want to dominate my area
__I am part of a larger group making decisions difficult
__I plan on retiring within the next few years and want to increase the value
of my center for eventual sale
__My center is healthy but we are always looking for ways to enhance our image
2. Marketing is not an option
__I agree
__I disagree
__I am not sure
3. What is your gross revenue growth projection for the coming year?
__Over 100%
__50% to 100%
__25% to 50%
__25% or less
4. Does your center have a written marketing plan?
__Yes
__No
5. How would you assess your current marketing plan
__Highly effective. We have a plan and are achieving our goals.
__Somewhat effective. Spotty and inconsistent results.
__Not very effective. Not much of a plan and poor results.
__What's a marketing plan?
6. What has your center's growth trend been for the last 2 years?
__Up strongly over 33% ahead of the previous year.
__Up nicely over 15% ahead of the previous year.
__Slight uptrend or generally flat compared with the prior year.
__Down less than 10% of the previous year.
__Down significantly or more than 25% from previous year.
7. Is Competition an issue?
__Yes
__No
__I am not sure
8. Is Healthcare Reform an issue?
__Yes
__No
__I am not sure
9. How would you rate your staff?
__A great asset
__Adequate
__Inconsistent
__We could make a few changes
10. How would you describe your center?
__I own or manage a single stand-alone facility.
__I own or manage a small group of centers.
__I plan on expanding
__I own or manage a large group of centers.
__I manage a hospital facility.
11. What is your best estimate of your marketing budget for the coming year?
(including marketing staff, advertising, websites, brochures, incentives, events
etc.)
__Over $100,000
__$50,000 to $100,000
__$25,000 to $50,000
__$10,000 to $25,000
__Under $10,000
12. My timeline for implementing a physician referral building program is?
__Yesterday!
__30 to 90 days.
__We don't need to increase referrals
