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Ordering
Getting started with your MRI marketing program is easy.
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MRI Marketing through education.
QUANTITY & FREQUENCY
How many copies would you like? Do you want monthly or bi-monthly shipments (6
titles or 12)?
MAIL or HAND DELIVER
Do you want to distribute them yourself or would you like us to mail them for
you?
OPTIONAL ADD-ONS
Would you like matching custom envelopes or three-ring binders printed with your
logo?
CALL US and SELECT TOPICS
Call us to set you up, then choose topics while we prepare your custom artwork.
Many marketing managers believe they should time the delivery of their topic
choices to coincide with the national promotions for awareness of various
conditions. Breast cancer in October, and so on. It’s easy and makes us feel good, like we’re recycling. Problem is, your competitors are likely doing the same thing.
If you have a special event planned that coincides with the monthly theme, then
by all means it makes sense to go along. A better idea might be to plan your
promotions using those topics the PRIOR month, getting a jump on your
competitors.
The “month” thing is someone else's marketing idea. Be the leader.
Some centers want to target topics to ever smaller specialty “slices.”
Let's say you've decided on a program of 12 months at 200 copies per month. You
want them drop-shipped in bulk to your center for your staff to distribute with
your other materials.
Ideally you want to send “Low Back Pain” to one physician, and “Prostate Cancer” to another. Very smart. But what if for example a local urologist is providing
primary care for some of his patients in order to supplement billings. Limiting
him/her to only strictly targeted topics might be short-sighted.
It might make more sense to send everyone the same topic each month.
Choose 12 topics that are well diversed from one month to the next. Don't do two
similar topics right next to each other. Like “Knee Pain: Meniscal Tears” followed immediately by “Knee Pain: Non-Meniscal Tears.” Change it up. If in doubt, choose topics you especially enjoy interpreting.
Look at your year as a unit, rather than 12 disparate parts. Here's a good
first year lineup:
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Month 1: MR Safety
Month 2: Low Back Pain
Month 3: MR & CT Options
Month 4: Hearing Loss:
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Month 5: GI Tract
Month 6: Diabetic Foot
Month 7: Sports Medicine
Month 8: Breast MRI
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Month 9: Hepatic Imaging
Month 10: TMJ
Month 11: Prostate Cancer
Month 12: Brain Tumors
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Bookshelf marketing: customized three-ring binders facilitate increased newsletter retention.
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12 mailings to 50 physicians is more
Effective than 2 mailings to 300 physicians
When you use our direct mail services, you can be assured of clockwork
efficiency. We send your customized MRUpdates out first class on the 1st of every month, and if you purchase matching custom
envelopes USPS returns undeliverables to you, making it easy to keep your
database current. In addition, your mailing list is exclusive and can never be
used by anyone else.
Yet ANOTHER
Reason to Visit
As with all marketing programs, you have to keep repeating your message until it
“sinks in.” This is particularly true for direct mail advertising. Centers with no sales
rep can easily have their front office staff prepare a small monthly mailing,
followed up by regular phone contact by the office or site manager. If you
operate within a densely populated area and maintain a large physician database
we can execute your mailing for you. View direct mail services pdf
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