You can use MRUpdate® to target new prospects, such as attorneys, oral surgeons, or cosmetic surgery centers to refer their silicone breast implant patients for regular follow-up. It’s unlikely you’ll have your physician liaison visit these kinds of prospects, however direct mail used intermittently with appropriate titles can reap new referrals.

MRUpdate® helps you structure serious, pertinent talking points for your visits to referring physicians.

MRUpdate gives your business the unique ability to implement a repetitive advertising program that incorporates changeable content. Your message is continuously on display, because its vehicle is always fresh and new. In a serious and meaningful way. Meanwhile aggressive competitors are left with little more than the disappearing cookie as a marketing tool.

How to use MRUpdate for

MRI Marketing

In person or by mail, MRUpdate differentiates your center or radiology department as an enthusiastic participant in the referring physician’s passion for improved patient outcomes.

For small centers or hospitals with a limited number of potential providers the marketing budget can never cover payroll for a sales representative. MRUpdate can fill this gap by providing you with a viable marketing solution. Small monthly mailings of 50 to 100 copies per month can be prepared easily by office staff in their regular workflow, or we can mail to your physician list for you.

THE PERSONAL VISIT

Your physician liaison needs diverse materials for her visits to medical practices. Order pads and snacks are the staple, however giving your clients MRUpdate can build a unique niche for your center as a clinical partner, highlighting your commitment to education and excellence.

IMAGING SOLUTIONS

Your sales team can use MRUpdate to communicate effectively about your imaging capabilities. You can showcase equipment installations or new services by giving your referring professionals a particular topic, like for example Wrist Pain for high field, or Degenerative Knee for upright.

PEER TO PEER

MRUpdate is the next best thing to sending your radiologist out on sales calls. The peer to peer nature of the articles enables you to answer questions and concerns that can only be addressed by a colleague equally invested in patient welfare and the desired outcomes.

LASTING RESOURCE

Print media has a durability that can never be equalled online, because there’s no pointing, clicking or deleting. And MRUpdate’s clinical content creates a perception of value which causes the reader to retain each issue for future reference, thus preserving your message far forward in time.

Each month when you receive your issue of MRUpdate, prepare a 20 to 30-second summary in your mind around the subject, showing how it relates to your center. Keep it simple and clear. Then, if you’re fortunate enough to get face time with the referring professional you can launch into your SHORT outline. If the doctor’s busy and can’t see you, you can leave MRUpdate for her, confident that it will reach the physician’s desk, and remain there for a period.

• Durable print format imparts longevity

• Large custom message display area

• Clearly communicates your services

• Peer to peer educational interaction

• Gives reps reason to visit regularly

• Hand deliver or direct mail to database

• Compels organized marketing effort

• Shows your commitment to excellence

• Reaches the physician’s desk

• Exclusivity by geographic area

• Value add to your marketing pack

• Facilitates appointment scheduling

George Bernard Shaw once said “The single biggest problem in communication is the illusion that it has taken place.” Sometimes we find ourselves “schmoozing,” hoping it will help us to harvest referrals. Gatekeepers are notoriously talented at deflecting your resolve with casual conversation. MRUpdate provides a framework to stay on message, making a professional and informed impression.




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