When you sponsor MRUpdate for your referring physicians you educate them on when to order MR studies vs
other modalities. Each issue covers a single disease process and defines
imaging approaches relevant to the practicing clinician.
Your logo and message occupy the top 30% of the front cover, with enough space
for photographs, tag lines, and bullet lists. Our top-notch graphics team
produce hundreds of unique banners every year, with varying degrees of input from you.
With over 100 titles to choose from, our library has enough topics to support
your marketing efforts for up to 8 years without interruption! New titles are
added every year, and your topic suggestions are always welcomed by our
MRUpdate articles are written and peer reviewed exclusively for us by nationally
recognized board certified diagnostic radiologists specializing in MRI. Many of
our authors also occupy faculty positions in the country’s most prestigious learning institutions.
The premier MRI marketing program for imaging centers and hospitals.
• Physician authored educational literature
• Peer reviewed and timely topics
• Direct mail or UPS bulk shipment to center
• Custom banner imprint included
• Expert graphics team at your disposal
• You choose topics from large library
• Optional custom products
MRUpdate® was founded in 1988 by Richard A. Ofstein MD and partner Paul E. Berger MD, both board
certified diagnostic radiologists practicing in Southern California. Their goal
was to help imaging centers and hospital radiology departments educate
referring physicians about the uses of MRI, thereby generating referrals. Read more
“MRUpdate gives me a valid reason to visit the doctors regularly. I even prepare
a quick summary in my mind in case they ask me about it. I wouldn’t be without it.”
PDI Diagnostics, Marietta, OH
Let us help you
Physician authored clinical MRI literature published for the referring
physician, customized with your logo and message.
MRUpdate® lands you on your customers’ desks and firmly in their minds at referral time.
MRI Marketing through education.
We offer physician authored
Marketing Solutions for MRI Centers
MRUpdate® is a monthly clinical MRI newsletter authored exclusively for us by leading
radiologists and professors show casing practice relevant uses of MRI. Each
issue is customized with your center's logo, message and contact information,
and sent to the referring doctors in your area. View Sample
MRUpdate® is your center's most versatile marketing assistant, whether you employ visiting
sales representatives or rely on courtesy mailings. Our large topics library
enables you to easily target your market by specialty and provides a unique
means to gain access to the referring physician.
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